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CSL Group has a well established brand but wanted to update their logo and strapline to more accurately reflect how the company had evolved. VSP assembled and briefed the correct team from our network and together we created the perfect update that would speak to CSL's newer sectors but also remain recognisable to their loyal base.

The new brand was rolled out via a print advertising and social media campaign and a new website.


Apprentices for Fire & Security wanted an Advertising campaign that would speak to both their audiences - Employers looking for Apprentices and vice versa. It was important that the campaign highlighted the updates to the apprenticeship framework.

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CSL required some video content to help their customers navigate the UK's telephone network upgrade to IP services. VSP worked closely with the CSL commercial team to understand the impact to customers and the solution from CSL. A script was developed and the production company were briefed to create a series of short explainer videos. 2D animation was selected using the existing CSL mascot to suit the tone of the CSL Brand.

Portfolio: Projects
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